Readiness Affirmations
The LPM Campaign Readiness Affirmations are set out below. Please reflect and affirm:
1. I have surveyed our customers and understand what they value about our products & services.
|
![](http://www.webo.directory/ckfinder/userfiles/10668images/1-SLIDES--1.jpg) |
|
2. I know what it is that we are a solution to, eg. a desire.
|
![](http://www.webo.directory/ckfinder/userfiles/10668images/1-SLIDES--3.jpg) |
|
3. I have categorised our customers into broad segments of like minded customers with similar Needs, Pains, Desires, etc.
|
![](http://www.webo.directory/ckfinder/userfiles/10668images/1-SLIDES--5.jpg) |
|
4. I have an understanding of the little things that make a difference to my customers within each broad segment.
|
![](http://www.webo.directory/ckfinder/userfiles/10668images/1-SLIDES--4.jpg) |
|
5. I understand that many of our customers find information valuable and I have surveyed them to establish what information is relevant to them.
|
![](http://www.webo.directory/ckfinder/userfiles/10668images/1-SLIDES--6.jpg) |
|
6. I have considered the relevancy of financial rewards.
|
![](http://www.webo.directory/ckfinder/userfiles/10668images/1-SLIDES--10.jpg) |
|
7. I have considered the relevancy of non-financial rewards.
|
![](http://www.webo.directory/ckfinder/userfiles/10668images/1-SLIDES--8.jpg) |
|
8. I have considered the relevancy of Status Rewards
|
![](http://www.webo.directory/ckfinder/userfiles/10668images/1-SLIDES--9.jpg) |
|