Your strategy for local and global visibility is well-founded. Please break it down further and refine the components.
Answer
I hope the following assists:
Primary Category, Sub-Categories, and Keywords:
Primary Category:
Represents the overarching theme of your business.
For local visibility, it aligns with your core offerings.
Global reach reflects your broader industry.
Sub-Categories:
Provide specificity and relevance.
Tailor them to local needs (e.g., neighbourhood-specific services).
For global impact, consider broader sub-categories.
Keywords:
Define the terms you want to be found for.
Local keywords include city names, neighbourhoods, and local phrases.
Global keywords encompass industry-specific terms.
Role of Each Component:
Primary Category:
Sets the context for your business.
Helps users quickly understand your core offerings.
Sub-Categories:
Enhance relevance:
Local: Customers find exactly what they need.
Global: Industry-specific focus.
Improve SEO:
Each sub-category becomes a potential landing page.
Keywords:
Drive search visibility:
Local: Optimize for local search terms.
Global: Target broader industry keywords.
Documentation for Clarity and Engagement:
Website Content:
Create separate pages for each sub-category.
Clearly define your primary category.
Google Business Profile:
Accurate details, including images and reviews.
Regular updates for special events or offers.
Social Media:
Consistent messaging across platforms.
Highlight local events and community involvement.
Remember, clarity in communication and alignment with your business vision are key. Document your strategy clearly to engage both local and global audiences effectively!
