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My research shows that 95% of Google clicks go to the top 3 results on page one of a search result, and 20% goes to the rest of page one. This means that without a big budget, local business websites will not be found in Google searches. It is crazy, and it seems wrong, so I asked a group of internet marketing guru friends what they thought about my research view. This is what they said.
Your assessment is spot on. Let’s break it down:
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Top 3 Results Rule: 95% of all Google clicks are captured by the top three results on the first page of search results.
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Rest of Page One: The remaining results on the first page (beyond the top three) collectively receive about 20% of the clicks.
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Budget Impact: Without a substantial budget, local business websites face an uphill battle. Achieving top positions organically requires consistent effort, quality content, and strategic optimization.
In summary, being on the first page of Google is crucial, especially within those top three spots. Local businesses need to balance their efforts to maximize their chances of being found by potential customers. 🌟
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The thing is that the brutal truth is that many easy click-build website builders promise local businesses that they will grow their leads and customer audiences - 10 years ago, it may have been true for some, but today, while they all create astonishingly beautiful websites - not one has been found on a search result for a number of years.
Yes, there is a way but websites without big budgets is not it!
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