| Voucher Discounts | Pricing is always a game of "what if." This said, the right answer will differ from client to client. Variables will include the age, maturity and popularity of the restaurant. The established reputation and the extent of the restaurant's subscriber list. The nature of an event and the extent to which it is anticipated to be a drawcard will be important criteria in making a decision. Chat to us, and we will discuss the chart below as a part of our deliberations. Remember that we can change voucher details at any point in time. Vouchers sold need to be honoured but testing our customer base and the markets appetite for a given special voucher discount. Contact us and we will discuss the pricing framework that is shown below. | "What If" Pricing Table - Webo Coupon Marketing Notes: a) Customer pays the Admin Fee b) For 2/4/1 deals double the no's in the column on the right | Item Value | R200 | R200 | R200 | R200 | R200 | R200 | R200 | R200 | R200 | Discount | R20 | R30 | R40 | R50 | R60 | R70 | R80 | R90 | R100 | Special /Deal Price | R180 | R170 | R160 | R150 | R140 | R130 | R120 | R110 | R100 | Admin Fee | 30,00 | 30,00 | 30,00 | 30,00 | 30,00 | 30,00 | 30,00 | 30,00 | 30,00 | Variable cost | 70,00 | 70,00 | 70,00 | 70,00 | 70,00 | 70,00 | 70,00 | 70,00 | 70,00 | Discount | 20,00 | 30,00 | 40,00 | 50,00 | 60,00 | 70,00 | 80,00 | 90,00 | 100,00 | Contribution | 110,00 | 100,00 | 90,00 | 80,00 | 70,00 | 60,00 | 50,00 | 40,00 | 30,00 | Item Value | 200,00 | 200,00 | 200,00 | 200,00 | 200,00 | 200,00 | 200,00 | 200,00 | 200,00 | Variable Cost e.g. "Food Cost" | 35% | 35% | 35% | 35% | 35% | 35% | 35% | 35% | 35% | Payment | 90% | 85% | 80% | 75% | 70% | 65% | 60% | 55% | 50% | Discount | 10% | 15% | 20% | 25% | 30% | 35% | 40% | 45% | 50% | Admin Fee | 15% | 15% | 15% | 15% | 15% | 15% | 15% | 15% | 15% | Customer Saves less the Admin Fee | - 15% | 0% | 5% | 10% | 15% | 20% | 25% | 45% | 50% | | Number | Contribution to Business Overheads & Profit after the Variable Cost | Sales | 50 | R5 500 | R5 000 | R4 500 | R4 000 | R3 500 | R3 000 | R2 500 | R2 000 | R1 500 | Sales | 60 | R6 600 | R6 000 | R5 400 | R4 800 | R4 200 | R3 600 | R3 000 | R2 400 | R1 800 | Sales | 70 | R7 700 | R7 000 | R6 300 | R5 600 | R4 900 | R4 200 | R3 500 | R2 800 | R2 100 | Sales | 80 | R8 800 | R8 000 | R7 200 | R6 400 | R5 600 | R4 800 | R4 000 | R3 200 | R2 400 | Sales | 90 | R9 900 | R9 000 | R8 100 | R7 200 | R6 300 | R5 400 | R4 500 | R3 600 | R2 700 | Sales | 100 | R11 000 | R10 000 | R9 000 | R8 000 | R7 000 | R6 000 | R5 000 | R4 000 | R3 000 | Sales | 110 | R12 100 | R11000 | R9 900 | R8 800 | R7 700 | R6 600 | R5 500 | R4 400 | R3 300 | Sales | 120 | R13 200 | R12 000 | R10 800 | R9 600 | R8 400 | R7 200 | R6 000 | R4 800 | R3 600 | Sales | 130 | R14 300 | R13 000 | R11 700 | R10 400 | R9 100 | R7 800 | R6 500 | R5 200 | R3 900 | Sales | 140 | R15 400 | R14 000 | R12 600 | R11 200 | R9 800 | R8 400 | R7 000 | R5 600 | R4 200 | Sales | 150 | R16 500 | R15 000 | R13 500 | R12 000 | R10 500 | R9 000 | R7 500 | R6 000 | R 4 500 | Sales | 300 | R33 000 | R30 000 | R27 000 | R24 000 | R21 000 | R18 000 | R15 000 | R12 000 | R9 000 |
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