The owners of Pantsula Bites decided to investigate a potential gap in the market. It was believed that there was no formal ‘meat’ take away offering in the market in South Africa. Take away outlets all offered a variety of chicken dishes and none of them were offering any traditionally South African food. Competition was fierce in the chicken take away category, and we were anxious to break away from this, and introduce a truly unique South African take away.
Once the gap had been identified, we began working towards developing a brand that would communicate a meaningful message to this market segment, one that each and every potential customer could get excited about, and one that offered relevance to their lifestyles.
The word Pantsula lends itself to the hip-hop, trendy and modern people of South Africa. The word describes someone who is street smart with a real edge over the competition. The type of person you are guaranteed to find in any one of our stores enjoying a meal with friends while listening to our smooth rhythms. Pantsula Bites is more than just a food offering it’s a lifestyle choice and that’s what makes it the African food outlet of choice.
GALLERY
FRANCHISE OPERATIONS
1. This business may be available as a Franchise.
2. Please contact our Head Office for further information.
